Demographics and changing values influence workforce of the future

We asked four experts: Access to talent is essential for all businesses. How is your organization integrating a strong sense of purpose across your company culture and practices, and how do you see it supporting your future workforce?

PATRICIA VINCENT  VP, Talent, Learning and Culture  Export Development Canada

PATRICIA VINCENT
VP, Talent, Learning and Culture
Export Development Canada

PATRICIA VINCENT

VP, Talent, Learning and Culture
Export Development Canada

The pace of change facing Canadian companies engaged in international trade is relentless. Labour markets are tightening for the skills and competencies needed to drive both the continuous business and product transformation that companies require to remain competitive. At Export Development Canada, we recognize that our greatest asset is our talent. People choose to work at EDC for a few key reasons. Simply put, it’s our purpose and unique culture. Employees at EDC are passionate because delivering upon our mandate provides a tangible impact on the Canadian economy by helping thousands of Canadian companies go, grow and succeed internationally. 

As we continuously look to evolve with our Canadian exporters, our job is to ensure that the values of respect, diversity, learning and innovation remain embedded in our corporate culture.

ANNA RAISWELL-SNELL  Senior Director, Culture & Organizational Effectiveness  Nutrien

ANNA RAISWELL-SNELL
Senior Director, Culture & Organizational Effectiveness
Nutrien

ANNA RAISWELL-SNELL

Senior Director, Culture & Organizational Effectiveness  
Nutrien

In the first two weeks of Nutrien’s existence, we began defining our purpose by exploring who we are and what we look like when we are at our best. Grow our World from the Ground Up is our purpose and it is infused in everything we do, everything we say and everything we are. Our purpose is the foundation of our culture, our values and our performance measurement. It is the backbone of our work in sustainability and is integrated across our entire company. Purpose is also how we recruit and hire. We hire those who are similarly excited about our journey and who want to be part of the good that we can achieve together.

ALOK KANTI  President and CEO  Bayer Inc.

ALOK KANTI
President and CEO
Bayer Inc.

ALOK KANTI

President and CEO
Bayer Inc. 

At Bayer, we are committed to operating sustainably while addressing our social and ethical responsibilities. This includes continually creating a positive working environment for our employees – one that has been voted one of Canada’s best places to work for more than 10 years. Our Corporate Social Engagement strategy enables us to give back to the communities where we live and work through organizations that reflect our values and complement our purpose, such as Science For A Better Life. 

We are proud of the more than 27 different languages spoken and represented through our employees in our Mississauga office – a true testament to the mosaic of Canada. Our organization is also deeply involved with Canadian youth, particularly as it relates to our global purpose of advancing science for a better life.

TIM FAVERI  VP, Sustainability & Shared Value  Maple Leaf Foods

TIM FAVERI
VP, Sustainability & Shared Value
Maple Leaf Foods

 TIM FAVERI

VP, Sustainability & Shared Value
Maple Leaf Foods

In early 2017, after several years of research and deeply engaging our people, Maple Leaf Foods defined our organizational purpose – To Raise the Good in Food – with a vision: To be the most sustainable protein company on Earth. Our focus is to create shared value through addressing critical social and environmental issues. Our focus on sustainability is a key reason why we attract top talent. People are drawn to organizations where they can make a meaningful impact – companies that align with their values. Our culture is rooted in values that are visible in our everyday work environment. These values foster a workplace environment that is transparent, fact based, ethical, collaborative, humble and bold! It is a learning culture, where people are encouraged and supported to build great careers.


Are you ready to Do Business Like a Canadian? To have your name listed as a supporter of Canadian business values and receive updates from CBSR about this campaign, please sign the pledge today.

Tanya Camp